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Use the recommendations, tools, and guides below to improve your video marketing and start seeing results.
1. Does everyone on your marketing & sales team clearly understand what video marketing is and the importance of it?
Why does this matter?
If your team doesn’t understand how to effectively use video as a marketing and sales tool, then you are missing out on an incredibly powerful way of communicating with potential customers. Video is an effective strategy for building trust and relationships between businesses and their target audience, considering that many people prefer watching videos over reading text.
In addition, when your entire team isn’t on the same page with video marketing, it can lead to confusion, decreased sales, and reduced results. Everyone must understand the value of video in promoting your company and its products or services.
What should you do next?
2. Do you have a clear video marketing strategy with objectives, KPI’s, and a definition of what “success” is?
Why Does This Matter?
Having a clear video marketing strategy is essential if you want to see any kind of success. Without objectives, KPIs, and a definition of success, your team won’t have a way to measure the effectiveness of their efforts or know if they are doing something right or wrong.
Additionally, developing such strategies can help ensure that everyone on your team is focused on the same goal, instead of spending time and energy on tasks that are not directed toward achieving that goal. This will help to maximize the impact of your video marketing efforts and increase their effectiveness.
What should you do next?
3. Does your website have a video about your business, what problem you’re solving and how you can help?
Why Does This Matter?
Having a video on your website that explains what your business does, the problem you’re solving, and how you can help is a great introduction to anyone interested. This type of video helps to establish credibility with potential customers, as it allows them to get an immediate sense of who you are and what your company offers.
Additionally, it provides the opportunity for an emotional connection and helps to inform customers about the value of your services.It is much easier to communicate this with video than it is with text, and it can be a powerful tool in convincing customers that your company is the right choice.
What should you do next?
4. Do you have any video testimonials on your website?
Why Does This Matter?
Video testimonials are an effective way of showcasing your business’s success stories and building trust with potential customers. People are more likely to believe in something if they can see it for themselves, and video is the perfect medium for this kind of content.
Potential customers will be more inclined to buy from you if they can watch real people talking about how your products or services have helped them. Video testimonials can also increase conversions, as customers will be able to see the value and trustworthiness of your business firsthand.
What should you do next?
5. Does your organization use video content internally? (i.e. training videos, quarterly updates, etc...)
Why Does This Matter?
Using video content internally has many benefits for your organization. It can be used to train new employees, provide quarterly updates, and share knowledge among team members. Videos are also a great way to keep employees engaged and up-to-date on company developments.
Additionally, using video content internally helps to create a more cohesive environment where team members feel connected and have better access to information. This can lead to improved collaboration, communication, and productivity within an organization.
What should you do next?
6. Roughly, how often do you post videos on social media?
Why Does This Matter?
Posting videos on social media is an important part of any video marketing strategy. It allows you to reach a much larger audience and engage with them in ways that text or static images cannot. Additionally, it helps to build brand awareness and credibility among potential customers.
However, it is important to be strategic about the frequency of your posts. Posting low-quality videos too often can be overwhelming for followers while posting too infrequently will not help to generate the engagement you are looking for. Finding the right balance is key, and it is important to have a plan in place that outlines how many times per week or month you want to post videos on social media.
What should you do next?
7. Do you have a video that answers 10 of the most common questions your business receives?
Why Does This Matter?
Answering the 10 most common questions about your business is a great way to provide valuable information to potential customers. It allows you to address their specific concerns and doubts, and helps them feel more connected to your company.
Additionally, having a video that answers these questions can help save time for both you and your customers. Instead of having to search through multiple pages of text, customers can watch the video and get the answers they need quickly and easily. This is especially beneficial for businesses with frequently asked questions or customer service inquiries.
What should you do next?
8. Do you use personalized video content in the sales process of your business?
Why Does This Matter?
Using personalized video content in the sales process of your business is a great way to stand out from the competition. It helps to establish relationships with potential customers, as it allows you to provide them with tailored information that speaks to their needs and interests.
Additionally, personalized videos can help shorten the sales cycle while increasing conversions. As they are more likely to be viewed, customers can learn about your services in a shorter amount of time. This can lead to higher rates of engagement and trust in your business, ultimately resulting in greater sales.
What should you do next?
9. Are you clearly seeing improvements in organic traffic and an increase in inbound leads?
Why Does This Matter?
This directly impacts the success of your business. An increase in organic traffic and inbound leads can be indicative of a successful video marketing strategy, as it means that more people are finding and engaging with your website or product.
It also helps to show that your content is resonating with potential customers, which can be beneficial for your business. Knowing that people are finding your content relevant and engaging can help you to create videos that better meet their needs, ultimately resulting in more conversions.
What should you do next?
10. Who is in charge of producing video content for your organization?
Why Does This Matter?
Having someone in charge of producing video content for your organization is important as it allows you to ensure that the videos are high-quality and meet the needs of your potential customers. It also helps to ensure that videos are consistent in terms of tone and style, which can help build brand trust and credibility.
Additionally, having a designated person for producing video content can help streamline the process. They will be familiar with the production process and know how to most efficiently produce content that results in a successful video marketing strategy.
What should you do next?
11. Do you have the necessary equipment/resources to produce video content consistently?
Why Does This Matter?
Having the necessary equipment and resources to produce video content is essential to ensure that your videos are high-quality, relevant, and engaging. Without the right tools and materials, it can be difficult to produce quality videos consistently.
Additionally, having the necessary equipment and resources helps to streamline the production process. Being familiar with the technical side of video production can help save time and money, while ensuring that the final product meets your expectations.
What should you do next?
12. Does your marketing team use a content calendar to organize video content?
Why does this matter?
Using a content calendar to organize video content is essential for the success of your video marketing strategy. It allows marketers to plan ahead and ensure that videos are being released regularly and consistently, which can help keep viewers engaged.
Additionally, a content calendar helps marketers to stay organized in terms of planning topics, filming footage, editing videos, and more. It can also be used to track performance, measure the success of certain videos, and identify areas for improvement.
What should you do next?
13. Do you have a way to track the success of your video marketing strategy? (i.e. analytics, CRM, etc...)
Why does this matter?
Having a way to track the success of your video marketing strategy is essential in order to measure progress and identify areas for improvement. Analytics can be used to track performance metrics such as views, likes, shares, and engagement. This data can help marketers assess which videos are resonating with viewers and adjust their strategy accordingly.
Additionally, many companies use Customer Relationship Management (CRM) software to track the success of their video marketing strategy. This can help marketers understand how viewers are interacting with videos and identify patterns in customer behaviour.
What should you do next?