How To Ask For Video Testimonials (+ Email Templates)

by | Aug 18, 2022

How To Ask For Video Testimonials?

Video testimonials are a powerful way to show off the positive effects of your product or service. But convincing someone to give you a video testimonial can be tough. 

It’s time to stop being shy and learn how to ask for a video testimonial! 

In this post, we’re going to teach you how to make the request and tips on how to make it as easy as possible for your customer. 

Let’s get started.

Why Video Testimonials Are So Powerful

In today’s digital age, we are bombarded with marketing messages from all sides.

Everyone is trying to sell us something, and it can be hard to cut through the noise and figure out what’s really worth our time and money. 

That’s where video testimonials come in. 

When done well, they offer a powerful way to connect with potential customers and build trust. After all, we’re more likely to believe someone who has already tried and tested a product than someone who is just trying to sell us on an idea. 

Video testimonials also add a personal touch that can be lacking in other types of marketing materials. We can see the person speaking, and this helps to create a connection. 

At their best, video testimonials offer an authentic look at the customer experience that is hard to match with other marketing tactics.

Related: The First 6 Videos Your Business Should Make (With Examples)

How To Ask For A Video Testimonial From a Customer Or Client

If you’re hoping to get a video testimonial from a customer or client, there’s no need to be shy – just ask! The worst they can say is no, and even if they do say no, you can always try again later. 

Here are a few tips to help you get started:

1. Be specific about what you’re asking for. Your customer or client should know exactly what they’re being asked to do, so make sure your request is clear and concise.

2. Keep it short and sweet. No one wants to spend hours filming a testimonial, so keep your request brief.

3. Offer something in return. If you’re asking for someone’s time and effort, it’s only fair to offer something in return. Whether it’s a discount on their next purchase or a thank-you gift, make sure you show your appreciation.

4. Make it easy to say yes. If possible, remove any barriers that might prevent your customer or client from saying yes. 

5. Follow up after the fact. Once your customer or client has filmed the testimonial, make sure you follow up with a thank-you note (or call, or email). This will not only show your appreciation, but it will also help build goodwill for future requests.

Email Templates

Are you still a little nervous to start reaching out to customers? 

Well, let’s make it as easy as possible for you!

These email templates will make the process quick and easy. Just customize the email for your needs, and you’re good to go. 

Plus, there’s even a template for asking someone with an incentive! Try these out and soon you’ll have an awesome video testimonial to help promote your business.

Email 1: Formal Request

Thanks for being a loyal [COMPANY] customer


I wanted to reach out to thank you for being a loyal [COMPANY] customer. I’ve been following your progress and it’s wonderful to see how hard work pays off. You are one dedicated customer, always looking out for our best interests in everything we do together-I really appreciate that commitment to [COMPANY].

We want to share customer success stories with [PRODUCT/SERVICE] on our website, and I was wondering if you’d be interested in being featured in a video testimonial. You can follow this link to submit your own video testimonial or we can find a time to schedule a video shoot. 

Congratulations again on reaching your goals, and thanks for your partnership! Let me know if you have any interest in submitting a video testimonial.



Email 2: Casual Request

Tell us what you think


We hope you’re enjoying using [PRODUCT/SERVICE].

Now that you’ve had a few weeks to try the [PRODUCT/SERVICE], we’d love to know what you think. 

Did it meet all of your expectations? What did you find most helpful about this product – the design or functionality aspect(s)? Let us hear from you by submitting a video testimonial! Click here for more information about how to submit one.

Your feedback means a lot to us! Thanks for being a loyal [COMPANY] customer.



Email 3: Incentive Offer

Your Feedback Is Appreciated


Because you are a preferred customer, [COMPANY] is offering a 50% discount on your [PRODUCT/SERVICE] subscription.

All you have to do is submit a video testimonial about why you love using [PRODUCT/SERVICE] here.

It should take just 15 minutes or we can schedule an official video shoot. Your discount will be applied as soon as you submit your testimonial. 

Let me know if you have any questions about this promotion!

Happy Holidays,


Video Testimonials Will Provide Endless Value To Your Website/Brand

So, there you have it. A foolproof guide on how to ask for a video testimonial. Just remember to be polite and respectful, make it easy for them to say yes, and most importantly, thank them afterwards! 


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