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The Complete Guide to Brand Videos (And How To Make One)

by | Jul 11, 2022

The Complete Guide to Brand Videos (And How To Make One)

A great brand video has the power to communicate your company’s story, values, and mission in a way that text alone can’t always achieve. In less than two minutes, brand videos can connect with your audience on an emotional level and leave a lasting impression.

But what goes into making a great brand video? How much does it cost? And is it worth the investment? Keep reading for everything you need to know about brand videos, including how to make one that packs a punch.

What Are Brand Videos?

A brand video is a short film that tells the story of a company or product. Typically, brand videos are between one and three minutes long and focus on the history, mission, or values of the brand. They often use a combination of live-action footage, animation, and interviews with employees or customers. While brand videos can be serious in tone, many of them are also lighthearted and fun, aimed at building an emotional connection with viewers. The goal of a brand video is to create a positive association with the company or product in the viewer’s mind. When done well, brand videos can be extremely effective marketing tools.

How To Make A Brand Video

A brand video is a great way to connect with your audience and show them what your company is all about. But how do you make a brand video that will capture people’s attention? Here are a few tips:

First, keep it short and sweet. People’s attention spans are shorter than ever, so you need to make sure your video is concise and to the point. Second, make it visually appealing. Use strong visuals and graphics to grab people’s attention and communicate your message. And finally, make sure your video tells a story. People love stories, so if you can tell a compelling story about your brand, you’re more likely to engage and inspire your viewers.

By following these tips, you can create a brand video that will really capture people’s attention and help you connect with your audience.

How Much Does It Cost To Make A Brand Video?

The cost of making a brand video can vary depending on several factors, including the length of the video, the number of production team members, and the use of special effects. Generally speaking, however, most brand videos will fall somewhere in the range of $3,000 to $10,000. Of course, there are always exceptions to this rule. For example, a recent Super Bowl commercial cost upwards of $5 million to produce. However, for most businesses, a more modest budget will suffice. When it comes to creating a brand video, the important thing is to focus on quality rather than quantity. A well-crafted video that tells an engaging story is more likely to make an impact than a flashy production that leaves viewers feeling confused or bored. With careful planning and a bit of creativity, it is possible to produce a brand video that is both effective and affordable.

Don’t like the price, don’t worry! There are a few things that you can do to keep your costs down. For example, shooting your video in-house can help to save on location costs. And if you’re willing to get creative with your shots, you can often get by with a smaller crew. So how much does it all add up to? Well, that’s for you to decide. But at the end of the day, when it comes to making a brand video, the only thing that really matters is the result.

Click here to learn more about pricing.

The Benefits Of Having A Brand Video

In today’s competitive marketplace, businesses need to find ways to stand out from the crowd. One way to do this is to create a brand video. Brand videos help to introduce customers to your business and give them a sense of what you’re all about. They can also be used to showcase your products or services in action, highlight customer testimonials, or simply tell your brand story. In addition, brand videos can be an effective marketing tool, helping you to reach a wider audience and build brand awareness. So if you’re looking for a way to make your business stand out, a brand video could be the answer.

Great Examples Of Brand Videos

Here are a couple of great examples of brand videos that we have produced at Sleekfire. Use these videos to get inspired and make one for your business!

Ease Seating Brand Video

https://vimeo.com/688927238

Interior Wood Solutions Brand Video

Smilebond Brand video

https://vimeo.com/368310879

Want to see more examples? Check out our portfolio!

How To Promote Brand Videos

There’s no denying that video is one of the most powerful marketing tools available today. Whether you’re looking to increase brand awareness, drive website traffic, or even generate leads, a well-executed video can help you achieve your goals. But how do you promote a brand video? Here are a few tips:

Share the video on social media: Social media is a great way to reach a wide audience with your video. Be sure to post it on all of your company’s social media channels, and encourage employees and customers to share it as well.

Embed the video on your website: Another great way to promote your brand video is to embed it on your website. This will give visitors a chance to watch the video without having to leave your site, and it can also help to improve your search engine ranking.

Include a call to action: Don’t forget to include a call to action at the end of your brand video. This could be something like “Visit our website to learn more” or “Follow us on social media for updates.” By including a CTA, you’ll increase the chances that viewers will take the desired action.

Conclusion

As you can see, there are a lot of things to consider when creating a brand video. But if you keep these tips in mind, you’ll be well on your way to producing a video that will help promote your business and reach your target audience. Thanks for reading! I hope this was helpful.

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