6 Types Of Videos All Manufacturing Companies Need (Examples)

by | May 3, 2023

6 Types Of Videos All Manufacturing Companies Need

We have had the opportunity to work with many manufacturing companies over the years. One thing we have learned is that video marketing can be a powerful tool for showcasing products, building trust with customers, and establishing thought leadership in the industry.

In this blog post, we’ll explore six must-make videos for manufacturing companies to help them improve their marketing efforts and reach a wider audience.

Whether you’re a small business owner or part of a larger manufacturing corporation, these video types can help you connect with your audience and stand out in a competitive market.

So, without further ado, let’s dive in and discover how your manufacturing company can leverage the power of video marketing.

Product Demo Videos

Product demo videos are a great way to showcase your manufacturing products to potential customers. These videos help customers understand the features, benefits, and unique selling points of your products in a visual and engaging way. Using product demo videos, your clients can get a virtual tour of your products and how they can be used. Whether you’re introducing a new product or promoting an existing one, a product demo video can help increase engagement, build trust, and ultimately drive more sales.

When creating a product demo video, it’s important to keep in mind the goals of the video and the target audience. Are you looking to provide an in-depth look at the product’s features and capabilities or simply highlight the key benefits?

Are you targeting a specific market segment or trying to reach a wider audience? These questions will help you determine the scope of your video and ensure that it meets the needs of your target audience.

Related: The First 6 Videos Your Business Should Make

In terms of production, a product demo video can be created using a variety of formats. For example, you can use animation, live-action footage, or a combination of both to create an engaging and informative video.

Regardless of the format you choose, make sure that the video is visually appealing, concise, and easy to understand. Keep in mind that the goal is to showcase your products in a way that resonates with your target audience and inspires them to take action.

Here is a really cool example from General Motors.

Customer Testimonial Videos

Customer testimonial videos are a powerful tool for manufacturing companies to showcase the value of their products and services. These videos feature satisfied customers talking about their positive experiences with your company, products, or services. By sharing these videos with your target audience, you can build trust, increase brand awareness, and ultimately drive more sales.

When creating a customer testimonial video, it’s important to choose the right customers to feature. Look for customers who have had a positive experience with your company and who are willing to share their story on camera. Consider the customer’s background, industry, and role within the company when selecting candidates for the testimonial.

Related: How To Ask For A Customer Testimonial

To make the most of customer testimonial videos, it’s important to plan the video shoot carefully. Choose a location that is visually appealing and matches the tone of the testimonial. Provide the customer with a list of questions to guide their responses, but encourage them to speak from the heart and share their own personal experiences. Remember, the goal is to create a genuine and authentic video that resonates with your target audience.

In terms of production, customer testimonial videos can be created using a variety of formats. For example, you can use a simple interview-style format with the customer speaking directly to the camera, or you can incorporate footage of the customer using your product or service. Regardless of the format, make sure the video is well-lit, has clear audio, and is visually appealing. When editing the video, keep it concise and focused on the key messages you want to convey.

Here is an example from Proctor & Gamble.

How-To Videos

How-To videos are another essential type of video content that can benefit manufacturing companies. These videos are instructional in nature and can provide step-by-step guidance on how to use a product or service. In the manufacturing industry, how-to videos can be used to demonstrate how to operate a machine or piece of equipment, how to perform routine maintenance, or how to troubleshoot common issues.

These videos are useful because they help customers feel more confident in their ability to use a product or service. They can also reduce the need for customer support. By providing helpful information in a video format, manufacturers can free up their support teams to focus on more complex issues.

When creating how-to videos, it’s important to keep them clear and concise. Break down the instructions into simple steps and use visuals to help demonstrate each step. It’s also a good idea to provide a transcript or captions to ensure that the content is accessible to all viewers.

Overall, how-to videos can be a valuable addition to a manufacturing company’s video marketing strategy. They can help reduce customer support costs, improve customer satisfaction, and establish the company as a helpful resource for their customers.

Related: Should You Make A Video In-House or Hire a Third Party?

Safety and Training Videos

Safety and training videos help employees have the necessary knowledge and skills to operate machinery and perform tasks safely. These videos are also important to comply with regulatory requirements and to reduce the risk of accidents and injuries in the workplace.

Your company should create Safety and Training Videos that cover a variety of topics such as workplace safety, equipment operation, emergency response, and hazard communication.

Leveraging these videos, manufacturing companies can ensure that their employees are knowledgeable and competent in performing their job duties safely. This can help prevent accidents and injuries, reduce downtime, and ultimately save costs associated with workplace incidents.

Here is an example from ActiveGrowth’s: How to Use Loom.

Virtual Tours

Virtual Tours are a great way for manufacturing companies to showcase their facilities, production processes, and products. These videos allow viewers to experience a view of the manufacturing environment. This can help them better understand the company’s operations and capabilities.

Manufacturing companies can create Virtual Tours that highlight specific areas of their facilities, such as the assembly line, quality control lab, or raw material storage area. These videos also showcase the products being manufactured and the finished products.

Virtual Tours can be created using any decent camera or can even be created with 360 degree technology. They can be distributed online via the company’s website, social media platforms, or shared directly with potential customers and partners.

Manufacturing companies can differentiate themselves from their competitors and provide a unique experience for their viewers. This can help increase brand awareness, generate leads, and ultimately drive sales.

Check out how engaging this virtual tour is of Apple’s headquarter.


Videos are a great tool for manufacturing companies to communicate with their target audience, whether it be customers, partners, or employees. By utilizing the six types of videos outlined in this article, companies can showcase their products, facilities, and expertise in a compelling and engaging way.

Product Demo Videos, Customer Testimonial Videos, How-To Videos, Safety and Training Videos, and Virtual Tours all have a unique purpose and are used to target different segments of the market. By incorporating a mix of these videos in their marketing strategy, companies can create a strong brand image and stand out in a crowded marketplace.

At Sleekfire, we understand the importance of video content in today’s digital age. We have worked with numerous manufacturing companies to help them create compelling videos that drive results. If you’re interested in a video for your manufacturing company, contact us today.


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