Businesses big and small are starting to realize the power of video marketing. According to Wyzowl, 97% of businesses that use video believe that it has helped them achieve their marketing goals. But with so much competition out there, how can you make sure that your first video is a success? In this blog post, we’ll walk you through our six-step Video Roadmap and show you what type of videos you should make first for your business.
So what are you waiting for? Let’s get started!
A Brand Video
As a business owner, you know that brand awareness is essential for attracting customers and growing your company. And what better way to promote your brand than with a brand video? Brand videos help to introduce customers to your company and give them a sense of what your brand is all about. They can also be used to build brand awareness and create an emotional connection with your audience.
A brand video is the perfect tool for introducing potential customers to your business and sharing your company’s story. Not only will a brand video help you stand out from the competition, but it will also give you an opportunity to connect with your audience on a personal level. So if you’re looking to take your business to the next level, make sure to create a brand video. It could be the best decision you ever make.
Check out this brand video for Interior Wood Solutions.
If you want to learn more about brand videos and how you could make one yourself, click here!
An Explainer Video
In today’s fast-paced digital world, businesses need to find ways to explain their products and services quickly and efficiently. Enter the explainer video. An explainer video is a short, usually animation-based video that concisely explains what your business does. In just a few minutes, an explainer video can communicate complex information in an engaging and easily digestible format. And because explainer videos are so shareable, they can help you reach a wide audience with minimal effort. So if you’re looking for a way to boost your business’s online presence, an explainer video is a great place to start.
Here is a great example of an explainer video by Green Route.
Testimonial Videos
There’s nothing quite like a testimonial video to explain just how awesome your product or service is. But what exactly makes a testimonial video so effective?
Here’s the thing: a testimonial video is only as good as its ability to connect with the viewer on a personal level. When done right, a testimonial video can show potential customers that your product or service is just what they’ve been looking for. But more importantly, it can explain why your product or service is the best solution to their problem.
What makes a great testimonial video? A great testimonial video tells a personal story that resonates with the viewer. It should be relatable, and it should explain why your product or service is the best solution to their problem.
Related: How To Ask For A Video Testimonial ( + Email Templates)
Here’s an example of a testimonial we created from one of our customers:
Informational Videos
Informational videos are a great way to answer frequently asked questions, in a fun and engaging format. These videos can be used to answer common questions about your product or service, or to provide tips and advice on using your product or service.
Informational videos are typically short, between one and three minutes long. They can be recorded live, or they can be animated. These videos can be a great way to address common questions and concerns in a quick and concise format. Informational videos can also be a great way to increase customer satisfaction and loyalty by providing a responsive and helpful resource.
Here is an example of an informational or FAQ Video by Auto Pilot Recruiting:
Sales Video
Creating a sales video can be a great way to promote your product or service. However, it’s important to keep a few things in mind if you want your video to be successful.
First, make sure the video is professional and well-made. No one wants to watch a low-quality sales pitch.
Second, keep your sales message clear and concise. You don’t want to bombard viewers with too much information.
Third, provide incentive for viewers to take action. Include a special offer or discount at the end of the video to encourage them to buy what you’re selling.
Here is an example of a sales video from Honest 03:
By following these tips, you can create an effective sales video that will help boost your sales and grow your business.
Consistent, Social Media Video Content
Consistent social media video content is a must for any business that wants to stay relevant and top-of-mind for their target audience. Video is one of the most powerful tools in a marketing toolkit, capable of conveying emotion, building relationships, and creating a connection with your audience.
But in order for your video content to be effective, it needs to be consistent. That means creating a regular posting schedule and sticking to it. It also means ensuring that your videos are high quality and offer value to your viewers. If you can commit to consistent social media video content then you’ll be well on your way to success.
Here is a great example by Ease Seating:
Conclusion
Video is an important part of any business’s marketing mix. It can be used to drive website traffic, brand awareness, and even sales. And it doesn’t have to be expensive or complicated to produce high-quality videos that achieve your desired results. In fact, many businesses are already using video successfully in their marketing campaigns. So what are you waiting for?
Follow this video roadmap and start creating awesome videos today!
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