How Much Does Video Production Cost? (And Tips To Save)

by | Jul 21, 2022

How Much Does Video Production Cost?

Being a video production company, we get this question a lot. “How much does video production cost?” Well the truth is, it depends.

The cost of video production is often a sticking point for companies who are interested in using this medium to promote their business. After all, producing a high-quality video can be costly, and many businesses simply don’t have the budget to invest in this type of content. However, it’s important to keep in mind that the cost of video production is rarely as high as some companies fear. In fact, most production companies agree that the average cost of video production is usually around $1,000 to $5,000 per finished minute. Of course, there are always exceptions to this rule – some videos may cost more or less depending on the complexity of the project – but it’s a good starting point to consider when budgeting for your next video production.

In this blog post, we’ll take a look at some factors that affect video production costs and provide some tips for keeping your expenses down.

Factors that affect the cost of video production

There’s no one-size fits all answer when it comes to how much your video production will cost. You have to take into account such factors as the type of project you’re working on, budget requirements and even personal preference!

Type Of Video

There’s no doubt about it, making videos can be expensive. But just how much it will cost to produce your masterpiece depends on what kind of video you’re looking to make. If you’re hoping to create the next blockbuster film, you’ll need to budget for a Hollywood-sized production. However, if you’re simply wanting to create a video for your small business, the cost will be far less. In fact, you can even produce a high-quality video on your own with only a few hundred dollars. So whatever your budget may be, there’s a video production option that will fit your needs.

Related: The First 6 Videos Your Business Should Make “With Examples”


If you’re looking to produce a video on a tight budget, you might be tempted to skimp on the length. But as any experienced filmmaker will tell you, the duration of your video can have a big impact on the cost. The reason is simple: the longer the video, the more footage you’ll need to shoot and then edit together. This means more time on set and in post-production, which translates into higher costs. Of course, there are ways to keep costs down, even if you’re making a longer video. But if you’re working with a limited budget, it’s important to keep the duration in mind. After all, there’s no point in making a video that’s too long for your audience to watch.

Pre-production costs

The cost of pre-production video production varies depending on the project. For example, if you’re shooting a commercial, you’ll need to factor in the cost of renting equipment, hiring a crew, and securing locations. If you’re producing a feature film, you’ll need to account for the cost of casting, set design, and other factors. However, there are some pre-production costs that are universal.

For example, every project will require storyboarding, scripting, and other forms of pre-planning. Additionally, all projects will need to be approved by the client before production can begin. As a result, the cost of pre-production video production can vary widely depending on the scope of the project.

Production Crew

camera crew

The cost of a video production crew can vary depending on the size and scope of the project. A small crew for a corporate video might consist of a director, cameraman, and audio technician, while a larger project might require the services of a producer, line producer, production manager, assistant director, production designer, and more. Of course, the crew will also need to be compensated for their time and expertise. When all is said and done, the cost of a video production crew can add up quickly. However, the results of a well-executed video can be well worth the investment.

Travel Expenses

If you’re looking to hire a professional to produce a video for your business, one of the first things you’ll need to consider is travel expenses. After all, even the most experienced and talented videographer won’t be able to produce quality work if they’re stuck at home. When budgeting for your project, be sure to factor in the cost of travel for both you and the videographer. If you’re working with a freelancer, this may just mean the cost of gas or public transportation. However, if you’re working with a video production company, you may also need to factor in airfare, lodging, and car rental costs. By taking travel expenses into account from the outset, you can ensure that your video project stays on budget.


When it comes to video production, there are a lot of factors that go into figuring out the final cost. But one of the major factors is the equipment that the production company needs to produce the video. Of course, the type of equipment needed will vary depending on the project. A simple corporate video might just require a couple of cameras and some basic editing software. But a big budget music video could need everything from drones to jibs to stabilizers. And of course, all that equipment needs to be operated by skilled crew members who know how to get the most out of it. So when you’re considering the cost of a video, don’t forget to factor in the cost of all that amazing equipment.

Post-Production Costs

video editing

Just because your video is shot doesn’t mean it’s in the can. You’ve still got post-production costs like editing, color correction, and revisions. And if you’re not careful, those costs can add up fast. But there are ways to keep them under control. Make sure you have a clear idea of what you want before you start shooting. The more specific you can be, the easier it will be for your editor to put together a first cut that’s close to what you want.

Distribution And Marketing Costs

Now that you have your video, you should think about distribution and marketing costs. This can be as cheap or as expensive as you want. At the very least you could simply post it for free on your website and social media. If it is a video you want more eyes on, you could try advertising. You could start small with some online ads or an email blast. 

Of course, all of this costs money, so you’ll have to weigh the cost of distribution and marketing against the potential benefits of increased exposure. But whatever route you choose, just make sure you don’t skimp on quality – after all, a bad video is only going to hurt your reputation in the long run.

Tips For Reducing The Cost Of Video Production

Are you looking to produce video content but worried about the cost? You’re not alone. Video production can be expensive, but it’s worth the investment. Check out these tips for reducing the cost of video production without sacrificing quality.

Related: How To Budget For A Video Project

Shop Around

If you’ve ever hired a freelance videographer or production company, you know that rates can vary widely. In order to get the best value for your money, it’s important to get quotes from multiple vendors before making a decision. This way, you can compare rates and services to find the company that best fits your needs. 

Now remember, cheaper is not always better. While you’re comparing pricing, you should be looking at the past work and portfolios of the vendor as well. Try to find a vendor that can fulfill all of your needs for the best price.

Plan ahead and be organized

team meeting

Being organized and prepared is key when working with a video production company – not only will it save you money, but it will also result in a less stressful experience. Trying to wing it on the day of the shoot will only lead to longer day rates and more editing time later on. So do your best to give the video production company a clear vision of what you’re looking for. 

Be Realistic About What You Want And Need 

You’ve probably heard the saying “you get what you pay for.” Well, that’s especially true when it comes to video production. If you want your video to look like a Hollywood blockbuster, you’re going to have to invest accordingly. On the other hand, if you’re working with a tight budget, it’s important to be realistic about what you can achieve. There’s no point in asking for a feature that is beyond your means – chances are it won’t end up in the final cut anyway. So save yourself some time (and money) by being upfront about your budget and what you’re hoping to achieve. That way, you can ensure that your video turns out exactly the way you want it to.

Provide All The Necessary Materials Upfront 

As anyone who has ever started a project knows, delays can be frustrating. You’re all psyched up and ready to go, but you can’t get started because you’re missing a key piece of information or materials. It’s enough to make you want to tear your hair out.

One way to avoid this frustrating situation is to make sure that you provide all the necessary materials upfront. This way, your freelancer or production company will have everything they need to get started on the video right away. No delays, no frustration, just smooth sailing from start to finish. So save yourself some headache and don’t forget to dot your i’s and cross your t’s before getting started on your next project.


So there you have it. Our final thoughts on the cost of video production. Like we said, it’s not cheap, but it’s worth every penny. If you want to create a video that is both high quality and effective, be prepared to spend some money (but don’t worry, it doesn’t have to break the bank). 

Are you convinced? We hope so! If you need help getting started or would like a free quote for your project, get in touch with us today. We can’t wait to work with you and help bring your vision to life.


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