6 Reasons Your Facebook Ads Aren’t Performing Like You Want

by | Oct 4, 2022

6 Reasons Your Facebook Ads Aren't Performing Like You Want

If you’re running Facebook ads and they’re not performing as well as you’d like, don’t worry – you’re not alone.

Many businesses struggle to get their ads right, but with a few simple tweaks, you can fix them and start seeing better results.

In this blog post, we’ll discuss the 5 most common reasons Facebook ads fail, and how to correct them.

Let’s get started!

You’re Not Targeting The Right Audience

One of the most common mistakes businesses make is not targeting their ads correctly.

You might think you know who your ideal customer is, but unless you’re specifically targeting them with your ads, you’re not going to reach them.

When creating your ad, take some time to really consider who you want to target. Facebook has some amazing targeting options that allow you to get very specific, so take advantage of them.

Once you’ve selected your target audience, make sure to create ad copy and visuals that appeal to them.

If you’re not sure how to do this, take a look at your competitor’s ads and see what they’re doing. Chances are, they’re targeting their ads to a similar audience as you, so you can learn from their example.

If you want to learn more about targeting the right audience, click here.

Your Ad Copy Is Weak

Your ad copy is the most important part of your ad, so it’s no surprise that having weak copy can be one of the reasons your ads aren’t performing well.

When writing your ad copy, keep in mind what you want your customers to do after they see your ad.

Your ad copy should be clear and concise, and it should tell the customer what you want them to do.

If your ad copy is weak, customers will likely just scroll right past it without taking any action.

To write strong ad copy, start by brainstorming a list of benefits your product or service offers.

Once you have that list, select the top three benefits and write ad copy that highlights them.

Remember to keep it short and sweet – customers have short attention spans, so the shorter your ad copy is, the better.

Your Image/Video Isn’t Engaging

Your image or video is the first thing customers will see when they come across your ad, so it’s important to make sure it’s engaging.

If your ad creative is boring, customers will likely just scroll right past your ad without taking any action.

To make sure your image or video is engaging, start by considering what would capture your attention if you were scrolling through Facebook.

Then, create an image or video that is visually appealing and captures the attention of your target audience.

Make sure to test out different images and videos to see which ones perform the best. You might be surprised at what works and what doesn’t!

You’re Not Offering A Compelling Call To Action

A call to action (CTA) is an important part of any ad, but it’s often overlooked.

Your CTA should tell the customer what you want them to do after they see your ad.

Do you want them to click through to your website? Make a purchase? Sign up for your email list?

Your CTA should be clear and concise, and it should be placed in a prominent location so customers can’t miss it.

To write a strong CTA, start by brainstorming a list of action words that would encourage customers to take the desired action.

Then, select the word that best fits your brand voice and write ad copy that includes it.

For example, if you’re selling a new skincare product, your CTA could be something like “Get A Free Sample Today!”

Make sure your CTA is relevant to the rest of your ad and it’s something your target audience would be interested in.

You’re Not Using Facebook’s Ads Manager Insights Correctly

Facebook’s Ads Manager has plenty of insights to track your ad performance and see what’s working and what isn’t.

If you’re not using it, you’re missing out on valuable data that could help improve your ad campaigns.

To get started, log in to your Facebook Ads Manager and select the “columns” tab on the top right of your ad account.

facebook ads columns

From there, you can see how your ads are performing and make changes accordingly.

Here are all the options you can look into to break down your ads performance:

Facebook ads insights

For example, if you notice that your ad reach is low, you could consider changing your target audience or increasing your budget.

If you notice that your click-through rate is low, you could improve your ad copy or image/video.

Facebook’s Ads Manager is a valuable tool – make sure you’re using it to its full potential!

You’re Not Testing Different Versions Of Your Ad

Another reason your Facebook ads may not be performing well is because you’re not testing different ads.

When creating an ad, it’s important to test out different versions to see which one performs the best.

You can test out different images, videos, ad copy, target audiences, and more.

To do this, create two or three versions of your ad and run them simultaneously.

Then, track your results and see which version performs the best.

Once you have your results, you can discontinue the lower-performing ads and continue running the higher-performing ones.

Testing different versions of your ad is a great way to improve your ad campaigns and make sure you’re getting the most out of them.


If your Facebook ads aren’t performing as well as you’d like, don’t despair – there are plenty of things you can do to fix them.

By following the tips in this article, you can improve your ad campaigns and start seeing the results you want.

Related: How Much Do Facebook Ads Cost in 2022

Related: Pros & Cons Of Outsourcing Facebook Ads


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