“Should I outsource my Facebook ads?” If you are reading this article, that question has probably been on your mind.
Before you think about outsourcing, I encourage you to try to do them yourself. Having a simple understanding of Facebook ads will help you work with freelancers or agencies if you decide to go that route.
Facebook ads usually have a direct impact on sales and growth, so most business owners are hesitant to let someone else manage them. However, there are a few factors you should consider before making that decision.
So let’s get down to business and decide if outsourcing is right for you.
Pros of Outsourcing Facebook Ads
Saves You Time
Let’s be honest, managing ad campaigns take a lot of time. An average ad campaign has a lot of research and preparation before it’s even launched. This uses up time that you could spend better doing something else.
If you outsource to a freelancer or an agency, they can handle the research, preparation, and management for you. Now you can focus on the things that you’re more passionate about.
Everyone likes more time, right?
Anybody can throw a quick campaign together after a couple of quick Google searches. But becoming great at Facebook ads will take a lot of time.
It is common for people to try out Facebook ads and struggle to find success with them. Most of the time it’s because of the way they set up their campaign, but they just decide to give up on Facebook.
That being said, are you willing to learn and fundamentally understand Facebook advertising? If you are, then great! If you aren’t, outsourcing your ads can get your campaign developed by someone who does it for a living.
It Can Save You Money
Even though you are going to pay management fees, outsourcing can actually save you money. Facebook ad experts can optimize your campaigns resulting in higher returns and more traction. These higher returns will help minimize the fees associated with outsourcing.
Don’t forget about all the time you freed up because you did outsource, allowing you to work on other aspects of your business.
Now, what are some reasons why outsourcing would be the wrong decision?
Cons of Outsourcing Facebook Ads
It Can Be Expensive
Depending on the situation of your business, it might not make sense to pay management fees and other agency expenses.
Especially if you are selling a product with low margins, it might be hard to see a solid return if the agency charges hundreds/thousands of dollars to manage your campaigns.
Maybe it might make more sense to invest in a couple of training courses to optimize the campaign yourself.
Related: How Much Do Facebook Ads Cost?
When looking to outsource your Facebook ads, you need to hire the right people. If you aren’t familiar with Facebook ads, it is pretty easy for someone to impress you with terms like reach, impressions, clicks, etc. Brand awareness is great, but at the end of the day, it won’t pay your bills.
If you decide to work with an agency or freelancer, make sure they use metrics like cost per acquisition(CPA), return on ad spend (ROAS), profit, etc. Because, at the end of the day, that is all that really matters.
So… Should you outsource your Facebook ads?
I hope this article has helped you answer that question. At the end of the day, every business is different. You need to do whatever makes the most sense for your own situation.