YouTube has recently launched a new feature called YouTube Shorts. This feature allows users to create and upload short, vertical videos that are up to 60 seconds long. These short-form videos are designed to be easy to create and share, and they’re perfect for capturing the attention of viewers who are scrolling through their feeds.
In this blog post, we’ll take a closer look at YouTube Shorts and explore how your business can leverage this new feature to reach new audiences, increase engagement, and grow your brand.
What Are YouTube Shorts?
YouTube Shorts are short-form videos that are designed to be viewed vertically on mobile devices. These videos are up to 60 seconds long and are created specifically for the YouTube platform.
The videos can be recorded using the Shorts camera within the YouTube app or uploaded from your device’s camera roll. YouTube Shorts can also be created using pre-recorded content that’s less than 60 seconds long.
The videos are displayed in a vertical format, making them easy to watch on mobile devices. They’re also displayed in a full-screen format, so viewers can focus on the content without any distractions.
How to Create a YouTube Short
Creating a YouTube Short is easy. First, open the YouTube app and tap on the “+” icon at the bottom of the screen. From there, select the “Create a Short” option.
You can then record a new video using the Shorts camera or upload a video that you’ve already recorded. You can also add text, music, and other effects to your video to make it more engaging.
Once you’ve created your YouTube Short, you can publish it to the YouTube Shorts platform. Your Short will be displayed to viewers who are browsing the Shorts feed, and it may also appear in other areas of the YouTube app, such as in search results or in recommended videos.
How to Leverage YouTube Shorts for Your Business
Now that you know what YouTube Shorts are and how to create them, let’s explore how your business can leverage this new feature to reach new audiences, increase engagement, and grow your brand.
Create Short-Form Content that Highlights Your Products or Services
One of the best ways to leverage YouTube Shorts for your business is to create short-form content that highlights your products or services. For example, you could create a series of Shorts that showcase different features of your products or services.
These Shorts should be engaging and informative, and they should highlight the benefits of your products or services in a way that’s easy to understand. By creating these types of Shorts, you can attract new customers and build brand awareness.
Use Hashtags to Increase Visibility
Hashtags are a great way to increase the visibility of your YouTube Shorts. When you add relevant hashtags to your Shorts, they’ll be more likely to appear in search results and be recommended to viewers who are interested in similar content.
Make sure to use relevant hashtags that are related to your business or industry. You can also create branded hashtags that are specific to your business or marketing campaign.
Collaborate with Influencers
Collaborating with influencers is another great way to leverage YouTube Shorts for your business. You can work with influencers who have a large following on YouTube to create Shorts that promote your products or services.
When you work with an influencer, they can help you reach new audiences and build brand awareness. They can also provide valuable insights into what types of content are resonating with their followers.
Use YouTube Shorts to Promote Your Other Content
YouTube Shorts can also be a great way to promote your other content on YouTube. For example, you can create Shorts that highlight your latest video or promote your upcoming live stream.
By using Shorts to promote your other content, you can increase engagement and drive more views to your main videos and channels. This can help to build a loyal audience and increase the visibility of your brand.
Repurpose Existing Content
Shorts can be a great way to repurpose existing content. If you have longer videos that you’ve already uploaded to YouTube, you can create Shorts that highlight the key points or the most engaging moments.
By repurposing your existing content into Shorts, you can reach new audiences and get more mileage out of your existing content.
Related: Youtube SEO: 7 Common Mistakes
Experiment with Different Types of Content
Finally, it’s important to experiment with different types of content when creating YouTube Shorts. Try creating different types of videos, such as product demos, behind-the-scenes content, or interviews with experts in your industry.
By experimenting with different types of content, you can find out what works best for your audience and refine your content strategy over time.
Shorts are a powerful new tool for businesses looking to reach new audiences and build their brand on YouTube.
By creating engaging, informative content that highlights your products or services, using hashtags to increase visibility, collaborating with influencers, promoting your other content, repurposing existing content, and experimenting with different types of content, you can leverage this new feature to grow your business and connect with your audience in new ways.