If you’re not using video in your marketing strategy, you’re missing out. A video is a powerful tool that can help you connect with your audience, tell your story, and boost your bottom line. If you don’t believe me, here are 6 benefits of using video in your marketing strategy.

Video Builds Trust And Credibility With Your Audience

Consumers are more likely to purchase a product or service if they can see it in action.

By using a video, you can give them a demonstration of how your product works, what the customer experience looks like, and show how it solves their problem.

This will help build trust and credibility with your audience and increase conversions.

Video Helps People Get To Know, Like, And Relate To You

People want to do business with people they know, like, and trust.

When you use video in your marketing strategy, it helps people get to know you on a more personal level.

You can share your story and show them what makes your brand unique.

This will help them form an emotional connection with you, which will make them more likely to buy from you and spread the word about your brand.

Video Is A Great Way To Showcase Your Products And Services

Using video in your marketing campaign allows you to give potential customers an inside look at what your products or services look like, how they work, and what benefits they offer.

You can also use videos to show off customer testimonials and reviews which will help build trust with other potential customers.

Think about all the times you have watched a video to get a feel for a product or to compare different products.

Video Can Help You Boost Your Search Engine Ranking

Google and other search engines favor websites that use videos.

Why?

Because videos can help to engage viewers, provide valuable information, and capture the attention of potential customers.

By optimizing your video with relevant keywords, you can increase your ranking on search engine result pages (SERPs) and get more organic traffic.

This means that by adding a video to your website, you can increase your chances of showing up higher in the search engine results page (SERP).

Adding videos to your site can also help keep people on your website longer, which will further boost your SERP.

This is great for attracting new prospects to your website.

Related: 5 Reasons Video Helps SEO Ranking

Video Helps Increase Conversion Rates On Landing Pages And Other Website Pages

Using video on your website can help you increase conversion rates by up to 80%.

People are more likely to take action when they watch a video than if they just read text.

Here is a great example from click funnels.

So, if you want people to take an action like signing up for your newsletter or downloading a free ebook, adding a video will make it much more likely for them to take that action.

Related: 7 Proven Tips for Using Video to Skyrocket Sales

Video Is An Excellent Way To Build Brand Awareness And Generate Leads For Your business

By using videos in your marketing campaigns, you can reach a wider audience and build more brand awareness.

In addition, video can be used to capture leads for your business as people are more likely to give their contact information when they watch a video than if they just read text.

You would be surprised the difference a simple video can make.

Conclusion

Video is an incredibly powerful tool that can help you connect with your audience, tell your story, and boost your bottom line.

Using video in your marketing strategy, you can build trust and credibility with your audience, get to know them on a personal level, showcase your products or services, increase your search engine rankings, and generate more.

Related: Top Problems With Video Marketing (How To Avoid Them)

Related: 6 Reasons Your Video Marketing Isn’t Working (What To Do)